Classifieds Ads have existed for promoting businesses since the birth of capitalism. Earlier, it existed in the form of ads shown at the corner barber shop, then it shifted to classified app develop resulting in the form of Yellow Pages and finally it came to apps like Kijiji. But what is a Classified Ad and why should you care to develop a mobile app platform like Kijiji?
Classifieds businesses are built around communities. Think of them as marketplaces for products, services, real estate and even jobs. They pioneer the second hand economy and help people discover products and services at reasonable prices in their own neighbourhoods. Where is the business opportunity you ask?
The benefit classified ads online platforms like Kijiji provide to its users is a wide reach of services and communities. No matter what you are looking for – products, services, real estate or even jobs, you will be able to find it on the same platform, which also increases the engagement with people on the same classified app platform like Kijiji.
The used goods business or the second hand economy is a huge opportunity. Incomes are rising but not skyrocketing; resources are limited and yet the demand is increasing – this provides the second hand economy the exact set up required to create a cycle. The market is tremendously big.
The business model of this classified app platform is kept simple with a two layer functioning:
On one layer, you acquire a lot of customers who come to your platform, create free accounts and search for their desired products and services.
Second layer allows sellers to list their products and services on the platform at a nominal fee. You can charge an additional fee to help the seller increase visibility. Moreover, there are commissions on net sales and advertising revenues.
Hence you have 3 key sources of income:
Seller Account Listing Fees
Fees for Providing Increased Visibility
Advertising Revenues
Now that you know how lucrative the classifieds business can be, you might be wondering how and where to get started? Don’t worry, we got your back.
Let’s Nurture has rich experience in custom website and mobile app development for ambitious entrepreneurs like you. We have a great team of website developers, software developers, Android and iOS App developers, project managers, analysts and UI/UX experts who will stand beside you on every level of your web app development or mobile app development. We can together go for a comprehensive classifieds app development for the target market of your choice, which can be a native Android mobile app, native iOS mobile app or a cross platform which is compatible with all the operating systems and devices.
The total cost of developing a classifieds app like Kijiji will be in the ballpark of $14000-18000 per platform. The cost of developing a classified ad website will be approximately $12000-16000 depending on the features to be incorporated into the website platform. Features will remain same for both, mobile and web platforms.
| App Users | Registered Users | Admin Panel |
|---|---|---|
| Basic/ Default Features | Send Inquiry | CMS |
| Author Page | Login Page | |
| Splash Screen | Manage Listings | |
| Forum Section | Bulk Import/ Export | |
| Deals and Offers | Manage Classifieds | |
| Payment gateway | Manage Newsletters | |
| Add/ Preview Listing | Manage Deals/ Offers | |
| Classifieds Submission | Notifications Management | |
| Search Listing Categories | Dashboard with Views Counter | |
| Search Area for location based listings | Transaction History/ Management | |
| Filter results (Newest, Best Reviews etc.) | Manage Users/ Access Control Level | |
| Cost of Classified Ads app like Kijiji | USD 14000-18000 per platform (Android or iOS) | USD 4000-5000 approx |
| Registered App Users | Admin Panel | |
|---|---|---|
| Add-on Features | Banner ads display | Traffic Analytics |
| Social Media Integration | Ads Management | |
| Submit Business Review | Order Management | |
| Business Profile Verification | Listing Category Analytics | |
| Merchandise for business owners |
At the core of the entire analytics system of your classifieds ads app can be our machine learning algorithm for predictive analysis of customer demands. Customer demands can be dependent on numerous variables which may not be detectable to a human analyst. Hence, our machine learning algorithm will crunch all the consumer data and help your app provide the right product/service suggestions to the right consumers at the right time. This can be one of the key differentiators for your app in the classifieds market.
Most of the web or mobile apps today are prone to numerous security threats. When it comes to classifieds apps which are running thousands of transactions on a daily basis, it is imperative to secure all the transactional data on a blockchain system. We have an extensive experience in blockchain backed systems development that can help you secure your transactions end to end.
We are Chatbot development experts in India and USA, building Chatbot APIs for numerous clients now. Majority of the classifieds ads platforms lack the human touch when it comes to the first interaction between the web app or mobile application and the visitor. Our NLP powered Chatbots can help you personalize the very first interaction and provide customer support round-the-clock.
We are a custom Android/ iOS application development company, having rich experience in developing numerous mobile apps and websites as a marketplace for our global clients. Our expert team of resources for your classified app development project will comprise of:
Mobile and web app development experts with rigorous experience in developing web or iOS/Android apps
Expertise in classified app platform development using latest technologies
Expert and free consultation on strategic features, their development and an effective testing strategy
Great value on costs for classifieds app development
Classified app development coding as per the guidelines of Apple Store & Google Play
Support in Application deployment and Approval
The global classifieds market is booming every year and hence classified app development is a huge opportunity waiting for people interested to invest in it. The increased sales of smartphones, growth in the user base of smartphone technologies and increased accessibility of internet on a global scale is shifting the tides to online retail and digital marketing, on the golden intersection of which, is the classifieds market.
The lucrative opportunity is being encashed by various players like Yelp, Craigslist and Kijiji. Yet, the biggest advantage a classifieds app can have is that of localization in its market.
Now you know the market opportunity, have access to the resources required to leverage it and a prospective team of experts which can help you achieve it. Hit the iron, when it’s still hot!
Have an !dea to develop an online classified app like Kijiji?
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